When Business is a Force for Good - Our Story
The story of the SunRaising Foundation began in the spring of 2015. The world watched in shock as a devastating earthquake struck Nepal leaving thousands dead and millions struggling to survive. For Paola Humphrey and her husband Jason, the tragedy resonated deeply. Not because they were directly affected, but because it awakened a profound sense of responsibility.
At the time, the pair worked at SolarCity, a leader in solar equipment, distribution, and installation. In response to the tragic events in Nepal, the company launched a unique program. The initiative pledged that for every 1MW of solar energy installed, SolarCity would fund a solar and clean water project in the earthquake-ravaged region.
Early Inspiration for the SunRaising Model
The program at SolarCity struck a powerful chord with the Humphreys. The idea that a business transaction in Colorado could transform lives in a distant community was not just inspiring—it was a revelation. They set out on a mission to sell 1MW of solar in a year, encouraging their customers to join the effort. It wasn’t just about closing deals; it was about being part of something that transcended borders and connected them to people in need.
When SolarCity was acquired by Tesla, the program was abruptly discontinued, leaving the Humphreys with a sense of loss. Yet, the experience planted a seed. A seed that would grow into a vision. They vowed to create an organization that would harness the power of business to make a tangible difference in the world.
A Doodle Becomes an Opportunity
By 2022, after several more years in the renewable energy industry, Paola and Jason found themselves reflecting on their journey over coffee. The idea of starting a nonprofit resurfaced. In a moment of inspiration, a simple doodle on a napkin took shape—a heart symbolizing their shared passion, encircled by a continuous line that morphed into a sun. It was a moment of clarity for both of them. This symbol would become the logo for their future foundation, which they would call SunRaising.
For a year, SunRaising remained an idea on the back burner, patiently waiting for the right moment. That moment finally came in January 2023. With the confidence gained from a successful year in their careers, they decided it was time to turn their dream into reality. They hired a lawyer, filed the necessary paperwork, and by April 2023, the SunRaising Foundation became an official 501(c)(3) nonprofit organization.
Looking Forward: The Future of SunRaising
The mission of the SunRaising Foundation is simple yet powerful: to fund impact projects focused on clean water access, food insecurity, and sustainable communities. Paola and her husband have always believed in the ripple effect of a single decision. Through the SunRaising Foundation, they aim to make philanthropy a natural extension of business, embedding impact into its very DNA.
Today, SunRaising has grown into a fully-fledged organization led by a dedicated team. Together, they are committed to making philanthropy accessible and transparent. They believe that when people see the direct impact of their contributions, they will be inspired to join in the mission of changing lives. SunRaising is not just a foundation. It is a testament to what can be achieved when passion meets purpose, and when business becomes a force for good.
